Outline for Paper 2

I. Introduction: About cologne and airbrush makeup commercials and how their elements of beauty appeal to a specific audience and with what effects.

Thesis: Hugo Boss and Revlon both advertise to specific audiences using distinct camera angles, lightings, and plots to appeal to the aesthetic feelings of the viewer to persuade them to purchase their products in order to feel a certain way that is beneficial to them despite their current status.

II. Body

a) Content of each commercial and compare and contrast.

b) Lighting and camera angles in each to visually aesthetically please.

c) Significance and appearance behind the commercial to intrigue a certain audience to buy the products.

d) The plot behind each commercial to motivate said audience to buy the products.

III. Conclusion: Tie in all of these elements on how they inspire a targeted audience to think that they need to buy these products in order to feel a certain way about themselves.

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